Balenciaga’s Brand Keeps Getting Darker

Luxury clothing brand, Balenciaga, released an apology on Tuesday after receiving severe backlash for its holiday advertisements which featured children holding sexualized BDSM teddy bears with questionable props displayed in the ads.

The company recently deleted its account on Twitter following the acquisition by Elon Musk. It took to Instagram to release the following statement.

“We sincerely apologize for any offense our holiday campaign may have caused. Our plush bear bags should not have been featured with children in this campaign. We have immediately removed the campaign from all platforms,” the Instagram statement read.

The company claims to be seeking legal action against the people who created the set and used items that were not “approved”.

The rightfully-outraged public, who isn’t into the sexualization of children, are calling BS on the idea that the company didn’t know about the props and items that would be used in the sets.

Perhaps the public could accept the advertisement as an honest mistake and move along but it appears Balenciaga doesn’t exactly have a squeaky-clean record when it comes to its brand. The company’s fall fashion show in Paris was set in what looked like the pits of Sheol with models dressed in black leather as they creepily trudged through mud.

The notorious BDSM bear advertisement has set off an unraveling for the Balenciaga brand as internet users are now discovering various questionable items used as props in current and past advertisements.

A current, seemingly innocent advertisement of the company is now under fire. A closer look shows that the book, “Fire From The Sun” by Michael Borremans, is used in the background sitting on a desk.

The book’s description reads, “Fire from the Sun highlights Michaël Borremans’s new work, which features toddlers engaged in playful but mysterious acts with sinister overtones and insinuations of violence.”

The integration of dark images and the exploitation of children is seemingly more and more prevalent in recent years. In a society where sex sells and is sprinkled throughout millions of ad campaigns each year, the voices are getting louder that sex can not and will not sell with children.