Democrat Politicians Fuel Ad Revenue Gain On X Platform

Ever since Elon Musk took over Twitter last October — and then changed its name to X — the social media platform has been experiencing a significant dip in ad revenue.

Musk’s leadership, viewpoints, and policies at the platform are some of the reasons why advertisers are fleeing the platform altogether, with many announcing boycotts over some of the controversies.

Yet, there’s one group of people that apparently doesn’t care about all those controversies — political groups associated with Democrats.

A recent report from The Washington Post points out that political organizations affiliated with Democrats, as well as Democratic candidates’ campaigns, are increasing their ad spends on X.

According to the report, since X removed a ban on political ads earlier in 2023, Democrats have spent more than $1 million to get their message out on the platform.

This comes even as large companies such as Disney, Apple, and IBM — among many others — have said they will pause advertising on the social media platform.

In addition to reinstating the accounts of controversial people such as conspiracy theorist Alex Jones, Musk himself has been accused of anti-Semitic behavior.

Some of the biggest spenders on X, ironically, have also been some of Musk’s biggest critics. They include Rep. Adam Schiff (D-Calif.), who has spent more than $90,000 on the social media platform, as well as Rep. Daniel Goldman (D-N.Y.).

The Post report outlines that not every Democratic politician or political candidate is spending heavily on X. In fact, some are jumping on the woke bandwagon and boycotting the platform altogether, turning elsewhere to reach potential voters.

The overarching trend, though, is that Democrats are investing large amounts of money in X to disperse their political messages. Apparently, they believe that the social media platform is necessary for them to get elected to office — and they are fine with ignoring the criticism that the platform and its owner continually face.

This type of action plays right into Musk’s hands — as well as those of Republicans challenging the Democratic candidates — as he’s said all along that the boycott actions were woke.