Megyn Kelly, who much like Tucker Carlson is also a former Fox News host, albeit from different circumstances, drew laughter from fans all over after she shared a new nickname for the network: “Foxweiser.”
The longtime cable television host turned podcaster unveiled the new monicker for the network as she responded to a clip of her shared by American journalist Glenn Greenwald.
In the video, Kelly can be seen saying that Fox News only has one-third of its audience left immediately after Carlson’s ousting and also noted that primetime viewerships are down massively, including for current well-known show hosts such as Sean Hannity and Greg Gutfeld.
Greenwald referred to Fox’s fall as “genuinely remarkable” and “instant.”
My audience is calling them #Foxweiser. https://t.co/39K4AwE7JY
— Megyn Kelly (@megynkelly) May 5, 2023
As The Western Journal noted, Fox News lost out on viewership spots to MSNBC after Carlson’s exit. Sean Hannity, for instance, had his 2.5 million views beaten out by 2.7 million who turned on their televisions to watch Rachel Maddow.
Even former CNN anchor Brian Stelter, who has never been a huge fan of Carlson, acknowledged the former Fox News host’s importance to the network.
“Tucker averaged 3 mil at 8 pm. So that hour has been cut in half,” he posted online. “And the later hours have lost at least a quarter.”
Tuesday's ratings showcase the new normal for Fox without Tucker:
5pm: 2.72 million viewers
6pm: 1.89 mil
7pm: 2.04 mil
8pm: 1.48 mil
9pm: 1.91 mil
10pm: 1.67 mil
Tucker averaged 3 mil at 8pm. So that hour has been cut in half. And the later hours have lost at least a quarter.
— Brian Stelter (@brianstelter) May 3, 2023
Unsurprisingly, the nickname Kelly shared is a reference to Anheuser-Busch, a company that carries Budweiser.
Controversies with the beer giant brewed after it released an advertisement that showed Dylan Mulvaney, a man who believes he is a woman, drinking Bud Light while making jokes about not understanding sports as he pretends to be female.
Much like Fox News, Anheuser-Busch has seen declining revenues since. Various states have seen sales of Bud Light take a hit, with data revealing that Bud Light sales plummeted 21% in the week ending April 22, marking the third week in a row where purchases of the product have declined.
Bryan Johnson, the manager of Bud’s Liquor in Hot Springs, Arkansas, acknowledged that sales are dropping, but believes “It won’t last.”
“It’ll pick back up,” he said, according to The New York Post. “When the news cycle changes, it’ll change. New headline.”
Others may be less sure that the controversy will not harm the company long term given that the marketing team essentially fired one of its top employees following the uproar that commenced over the Mulvaney advertisement.