Musk Sends Message To Woke Advertisers Threatening To Boycott

In an interview at the 2023 DealBook Summit Wednesday, Tesla and SpaceX CEO Elon Musk had an explicit message to advertising companies who threatened to cease all advertising on X, formerly Twitter.

Speaking with CNBC’s Andrew Ross Sorkin, Musk wanted to show the advertisers who withdrew their funding from the platform that he was not intimidated.

“If somebody’s going to try to blackmail me with advertising? Blackmail me with money? Go f*** yourself. Go. F***. Yourself. Is that clear?”

Musk then singled out Disney CEO Bob Iger in the audience, saying “Hey Bob!”

Disney and other large brands discontinued their advertising plans with the platform due to claims by Media Matters that their ads had been appearing alongside “pro-Nazi content.”

Musk implied that his fans would boycott those advertisers in return.

“The whole world will know that those advertisers killed the company and we will document it in great detail,” Musk said.

He was right. After the interview, some Disney subscribers went to X to tweet about how they canceled their subscriptions.


One Disney fan went to X to tell Disney to apologize to Musk.


Being the richest person in the world, Musk is used to criticism and hate.

“I have no problem being hated,” he told Sorkin. “Hate away.”

X’s CEO Linda Yaccarino stood by Musk’s comments, describing them as an “explicit point of view about our position.”

In recent weeks, Musk has promoted and sometimes verbally endorsed what critics have called antisemitic and racist hate on X.

He later called those tweets, “one of the most foolish if not the most foolish thing I’ve ever done on the platform.”

“It might be literally the worst and dumbest post that I’ve ever done,” he added.

Musk has denied that he is antisemitic, and stated that on X, “Clear calls for extreme violence are against our terms of service and will result in suspension.”