Texas Sues NCAA For Deceptive Advertising Of ‘Women’s Sports’

Texas has filed a lawsuit accusing the NCAA of deceptive advertising regarding women’s sports. The lawsuit, led by Attorney General Ken Paxton, targets the NCAA’s policy of allowing men who identify as transgender women to compete in women’s athletic events, claiming it misleads fans who expect women-only competitions.

Texas argues that the NCAA is engaged in “false, deceptive, and misleading practices” by promoting women’s sports while allowing men to participate. The lawsuit demands that the NCAA either stop permitting transgender women to compete in women’s events or stop advertising these events as “women’s sports.”

The legal filing argues that the term “woman” refers to an “adult human female” and has not changed throughout history. The lawsuit claims that allowing men to compete in women’s sports puts female athletes at a disadvantage, depriving them of fair opportunities for scholarships, records, and medals.

The NCAA’s practices are said to confuse consumers, particularly those attending women’s sporting events. The lawsuit also highlights the increasing popularity of women’s sports, such as NCAA basketball and volleyball, and suggests that the NCAA is profiting from consumer confusion.

Furthermore, Texas argues that even with testosterone suppression, the physical advantages men have over women in athletic performance remain significant. This, the lawsuit contends, poses serious safety risks for women competing against men in sports.