Kennedy Campaign Taps Former Ramaswamy Aide For Influencer Strategy

Robert F. Kennedy Jr.’s presidential campaign paid nearly $10,000 to a communications firm run by a former aide to Vivek Ramaswamy’s failed 2024 presidential bid for “Influencer Engagement” according to federal records reviewed by the Washington Free Beacon.

The firm Total Virality LLC is led by Zachery Henry who served as deputy director of communications for Ramaswamy’s campaign and briefly as communications director for Arizona venture capitalist Blake Masters’s Senate bid.

The payments offer insight into Kennedy’s electoral strategy as he seeks to appeal to both Democratic and Republican voters. A lifelong Democrat Kennedy’s embrace of gun control and affirmative action have the Democratic National Committee concerned he will siphon liberal voters. However his skepticism of vaccines has appealed to some Republicans with an April Quinnipiac poll showing likely Kennedy voters prefer former President Donald Trump over President Joe Biden by double digits.

Henry declined to provide specifics about Total Virality’s work for the Kennedy campaign telling the Free Beacon “I worked with RFK on one project I don’t disclose my influencers and I’m no longer working with Mr. Ramaswamy.” Ramaswamy’s campaign which ended after he received less than 8 percent of the vote in the Iowa primary touched on many of the same themes as Kennedy’s including skepticism about the safety and efficacy of coronavirus vaccines.

Left-wing groups have funded ads and opposition research against Kennedy who has qualified to appear on the ballot in several states. The White House has shown growing nervousness about his candidacy with members of the Kennedy clan appearing alongside President Biden at a recent campaign event.