A new text service, Woke Alert, has emerged as a beacon of guidance for consumers, informing them about the “wokeness” of major corporations. Launched by conservative nonprofit Consumers’ Research, the service aims to help consumers make informed decisions about where to spend their money, empowering them to avoid companies pushing extreme leftist agendas, including environmental, social, and governance (ESG) standards.
Will Hild, Executive Director of Consumers’ Research, emphasizes that the intention is to prevent corporations from prioritizing progressive activists and their divisive agendas over customers. He points to powerful asset managers like BlackRock CEO Larry Fink as key players driving the trend towards wokeness.
A new text service, Woke Alert, promises to alert consumers to the wokeness of major companies. From Apple to Bud L… https://t.co/WXn8Avnkng
— Sophie Nouveau (@sophienouveau_) April 14, 2023
Woke Alert has identified a “Not-So-Sweet Sixteen” list of companies deeply committed to ESG, LGBTQ, Critical Race Theory (CRT), and other leftist political agendas. These companies, which include Airbnb, Apple, Balenciaga, BlackRock, Coca-Cola, CVS, Disney, Levi Strauss & Co., the National Football League, Nike, Silicon Valley Bank, State Farm, Ticketmaster, Ulta Beauty, Uber, and Vanguard, might soon be joined by Facebook/Meta, Microsoft, TikTok, and Google, whose woke censorship and initiatives have made them strong candidates for the Woke Alert treatment.
Some companies have already faced financial consequences due to their extreme ESG agendas. Silicon Valley Bank, for example, went bankrupt after its ESG projects failed to achieve the desired results.
However, the battle against wokeness is far from over. In response to Bud Light’s recent controversial partnership with transgender activist Dylan Mulvaney, conservative entrepreneur Seth Weathers launched a rival beer, “Conservative Dad’s Ultra Right.” The beer, which is sold online, is aimed at conservatives who feel that companies like Anheuser-Busch are abandoning traditional values in favor of progressive ideals.
America's been buying beer from a company that doesn't even know which restroom to use.
There's a new beer in town! pic.twitter.com/JHm4BspZwB
— SETH WEATHERS (@sethweathers) April 12, 2023
Weathers acknowledges the difficulty in boycotting all woke corporations. Still, he sees the targeting of Anheuser-Busch, the world’s largest brewing company, as a starting point. He urges conservatives to send a strong message to the company by switching to alternative beers. With the launch of Ultra Right, Weathers hopes to provide conservatives with a beverage that aligns with their values, free from the influence of woke culture.
It remains to be seen how much of an impact Woke Alert and its supporters will have on companies embracing extreme leftist agendas. However, the fight against corporate wokeness has gained momentum, allowing those who oppose such agendas to make their voices heard.